Organic wine is becoming increasingly popular because it is made from grapes that comply with organic agricultural practices. Artificial & chemical fertilizers, fungicides, insecticides, and herbicides are not allowed by government bodies for production. Organic wine is healthier as it contains many antioxidants, vitamins, and minerals. Resveratrol, found in red wine, help decrease cholesterol and prevent cancer. Several organizations, such as USDA Organic, Demeter, and Eco Cert, regulate and support organic wine production.
The demand for organic wine is significantly rising due to the convenience they offer to consumers. The organic wine market is driven by the rising number of consumers with a growing sense of awareness of sustainable products. Organic wines are mostly available in supermarkets, hypermarkets, specialty stores, and direct selling, which constitutes a significant market share in the distribution channel segment.
The expanding direct selling distribution channels are another factor behind the rising sales of organic wine. Moreover, with the continuous economic growth of China, the purchasing power of consumers has increased. These consumers are willing to pay more for high-quality products that contain organic ingredients. Many market players have attempted to expand their business and become market leaders by establishing their online presence. Therefore, online retail shows considerable potential as the number of consumers with strong purchasing power is growing.
