What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

Write SEO-Friendly Content

Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.

Here are a few handy guides to help you write content that’s designed to rank in Google

Optimize Content for Google SEO

Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. Long tail terms don’t get a ton of search volume. But they’re less competitive. So you have a better chance of ranking #1.

Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO marketing will help ensure that your page is optimized for SEO.

Include your main keyword:

In the First 100 Words of Your Webpage

You probably already know that you want to use your keyword a handful of times on your page. However, it’s important to use your keyword at least once in the beginning of your content (ideally in the first 50-100 words).

Include your keyword in the first 100 words of your page

In Your Title Tag

From a Google SEO point of view, your title tag is the most important place to include your keyword.

Link Building and Outreach

Link building is the hardest (and most important) part of any SEO strategy. The simple fact is: if your site doesn’t have backlinks pointing to it, you’re probably not going to rank very well. It’s also important to promote your content via outreach and on social media.

If you want to learn more about building links, check out these guides

  • Link Building for SEO: The Definitive Guide
  • How to Get High Quality Backlinks
  • What is Link Bait? Here’s Everything You Need to Know

Google SEO Tools and Software

You can technically practice SEO without a single tool. But it makes Google SEO significantly harder.

To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.

  • 25 AMAZING Free SEO Tools
  • Google Search Console: The Definitive Guide
  • How to Use Google Keyword Planner

Taking Your Google SEO To The Next Level

It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use.

These guides will help you rank in “The SERPs” (Search Engine Results Pages) for competitive keywords.

  • SEO Case Study: How I Increased My Organic Traffic 652%
  • Conversion Rate Optimization: The Definitive Guide
  • Measuring SEO Results
  • The 19-Step SEO Audit Checklist
  • Ecommerce SEO: The Definitive Guide

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